From Listing to Live: A Step-by-Step Guide to the Selling Process with Dan Cooper Group
For many homeowners, selling a home is a significant milestone, and having the right team to guide you through the process is key to a successful sale.
At the Dan Cooper Group, our goal is simple: to get the best value for your home while minimizing your stress.
Keep reading for a breakdown of the step-by-step process — from listing to live — so you know what to expect when you partner with us.

Day 1: Signing Listing Papers and Preparing for the Market
The first day of the selling process involves the formalities of listing your home, starting with reviewing and signing the papers. We learn your needs, preferences, and goals for selling your home.
Home Assessment and Planning
Our team will walk through your home, noting its features and condition. This assessment will help us suggest renovations, upgrades, or repairs that could boost your property’s value.
Pricing Strategy
One of the most critical aspects of selling your home is setting the right price. The Dan Cooper Group understands the local market and uses this knowledge to create a pricing strategy that aligns with current trends.
Our data-driven approach helps price your home competitively while maximizing potential profit.
Days 2-3: Exclusive Marketing Period
With the paperwork signed and the home assessment complete, the next phase is marketing. At this stage, we take an exclusive approach to advertising your property, making it stand out in the crowded real estate market.
Decluttering, Cleaning, and Staging
We’ll guide you through decluttering, cleaning, and staging your home. We want buyers to envision themselves living in your space, so our experts will recommend professional stagers who will make your space look its best.
Creating Visual Assets
We partner with professional photographers, videographers, and drone operators to capture every angle of your property, providing stunning visuals and showcasing your property’s best features.
Timing and Market Readiness
The Dan Cooper Group’s market experts ensure your home is ready for the market at the right time, using strategic timing to create buzz and attract maximum interest. Our strategy ensures your property is seen by the right audience at the right moment.
Days 3-4: Marketing Asset Development
With your home prepared and the marketing materials in place, our team promotes your listing through various channels.
Tailored Property Descriptions
We create personalized property descriptions that highlight your home's best features and reflect its beauty, ensuring it stands out from the competition.
Syndicated Marketing
Your listing will appear on multiple platforms, including MLS, Realtor.ca, and other major real estate websites. This broad syndication increases visibility and drives traffic to your property.
Day 5: Going Live and Show Time
This is the moment everything comes together.
MLS and Realtor.ca Launch
Your listing is officially on MLS and Realtor.ca, exposing your property to thousands of potential buyers.
Open Houses as Events
Hosting well-organized open houses lets you showcase your home’s features and create a space that draws buyers in. The Dan Cooper Group ensures these events are well-advertised and well-attended.
Paid Ad Campaigns
We use paid ads on social media and Google to target potential buyers. These ads drive qualified leads and give your property the exposure it deserves.
What Sets the Dan Cooper Group Apart
What makes the Dan Cooper Group a powerhouse in the real estate world?
- Tailored marketing that works: We believe every home has its own story, so we don’t settle for generic marketing plans. Instead, we design customized strategies to showcase each property's qualities.
- Community partnerships: With strong local connections, we have insider knowledge of the market.
- Expertise you can count on: The Dan Cooper Group has years of industry know-how. Our team has one goal: selling your home for the best possible price.
Your Home, Our Expertise: Let’s Make Selling Simple
Selling your home is a significant decision, but the process becomes much easier with the right team by your side.
With our experience, local expertise, and dedication, you can be confident that your home is in good hands.