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Weather can influence shopping habits

Friday, February 10th, 2012 by Dan Cooper

Dan Cooper - Housing Cost

With our snowless winter you might expect more people would be out house hunting. January is traditionally a slow month for home sales – we’re too busy working off the turkey dinners – but so much in the consumer world is dictated by weather. And with unseasonably milder temperatures and the lack of snow, one might expect more outdoor activity.

Weather influences so much of what we do. Nowhere can you see the fickle tendencies of the consumer than in retail. Retailers moan if there is no snow leading up to Christmas. Consumers are slow to get into the holiday spirit when the weather doesn’t co-operate. To exacerbate the situation, a slow recovery in our economy has convinced consumers to focus on paying down debt and making only very wise spending choices.

But then, that’s retail. It’s a completely different beast from making a major investment like real estate. Owning a home happens to be one of the wisest investments you can make – in any economic climate. Real estate has consistently been a great investment and nothing on the horizon will change that. Housing types and styles will change, but location, land appreciation and the desire to own a home will not.

So, when we look over the latest housing stats for January, we see that in Oakville, activity was predictably slow while Burlington showed some gains over January 2011.

In Oakville, the number of sales dropped from roughly 180 in January 2011 to 150 this past month and the average price dropped from $655,000 to $608,000. This of course, includes all residential types – freehold, townhouse and condo. This is a temporary drop and we are already seeing signs of a market that is beginning to pick up steam in February. You have to consider that Oakville is one of the most desired places to live in Canada – and as long as you have demand, you will have a healthy market for real estate.

In Burlington, sales were up by 8.4 percent in January compared with January 2011, and the average sale price increased by 10.9 percent, from $392,242 in January 2011 to $435,162 last month. Broken down, the Realtors Association of Hamilton-Burlington shows that freehold prices rose 10.6 percent while condo prices rose 4.9 percent.

“The story for the month of January is that while sales have edged up compared to last year, we are seeing significantly fewer listings than normal,” says Cameron Nolan, RAHB president. “Our listing inventory is the lowest it has been in some time.”

In the Greater Toronto Area sales were 8.8 percent higher than in January 2011 and the average selling price was up by nine percent.

“A favourable affordability picture bolstered by very low posted fixed mortgage rates has kept homebuyers confident in their ability to achieve the Canadian goal of home ownership,” says Toronto Real Estate Board President Richard Silver. “The buyer pool remains diverse in the GTA with strong interest in home types across the pricing spectrum.”

When it comes to the Toronto market, The Dan Cooper Team has strengthened its presence there with the addition of George Chisholm as one of our newest sales representatives. George brings a wealth of knowledge about the Toronto market and can help clients looking to move to Toronto or bring Toronto buyers to the Oakville/Burlington market. George has been a top performer for many years and received Royal LePage’s Director’s Platinum Award in 2010.

In concert with bringing George onto the Team, we have also heightened awareness for our brokerage and our listed properties through a new magazine that is being distributed through Toronto. Prestige sends out 42,000 copies to affluent neighbourhoods throughout Toronto to provide additional exposure for our listings. This is one more example of how The Dan Cooper Team continues to find new and fresh ways to better market your home.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call the Dan Cooper Team.

Have you considered refinancing to pay off debt?

Thursday, February 9th, 2012 by Dan Cooper

Featured in the photo: Dan Cooper, Lee Anne Taylor of Dominion Lending Centres

With the high cost of holiday gift-buying and entertaining now behind you, this may be the perfect time to get the New Year off to a fresh start by refinancing your mortgage and freeing up some money to pay off that high-interest credit card debt. You may find that taking equity out of your home to pay off high-interest debt associated with credit card balances can put more money in your bank account each month.

And since interest rates are at a 40-year low, switching to a lower rate may save you a lot of money – possibly thousands of dollars per year. You can get a five year mortgage term for under 3.39%.

There are penalties for paying your mortgage loan out prior to renewal, but these could be offset by the extra money you could acquire through a refinance.

With access to more money, you will be better able to manage your debt. Refinancing your first mortgage and taking some existing equity out could also enable you to make investments, go on vacation, do some renovations or even invest in a second property.

Keep in mind, however, that by refinancing you may extend the time it will take to pay off your mortgage. That said, there are many ways to pay down your mortgage sooner to save you thousands of dollars. Most mortgage products, for instance, include prepayment privileges that enable you to pay up to 20% of the principal (the true value of your mortgage minus the interest payments) per calendar year. This will also help reduce your amortization period (the length of your mortgage), which, in turn, saves you money.

In the current credit-crunched lending environment, now more than ever it’s important to find out your options.

By refinancing now and paying off your debt, you can put yourself and your family in a better financial position.

Lee Anne Taylor is a mortgage professional with Dominion Lending Centres, and native resident of Southern Ontario. She’s an expert in local real estate and financing options, and serves all of Ontario, specializing in Burlington and Oakville.

Lee Anne has extensive experience in the mortgage and financial industry, and has helped countless clients to get their dream homes and reach their financial goals. She is committed to the highest industry standards and has built her business by delivering unparalleled service and helping her clients save thousands. Lee Anne prides herself on her client-focused approach, ensuring each client gets face-to-face, individual attention. She takes time to sit down with them and go through the mortgage process, step-by-step. They work together to determine the timeline and solution that’s best for them, and ensures all their questions are answered and that they know what to expect along the way. Lee Anne can be reached at 905.336.8948 or at ltaylor@dominionlending.ca.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Being an industry leader requires a commitment to improvement

Monday, February 6th, 2012 by Dan Cooper

Dan Cooper TV - Real Estate Online As You've Never Seen Before

A few years ago I launched DanCooperTV.com – an example that innovative real estate brokers remain leaders in the marketplace by developing new and exciting ways of marketing properties. Maintaining my position as one of the top brokers in the Oakville area means that there is no time to stand still or to be content that creating a unique video-based website is enough.

For that reason, I continue to invest in my website to create new and fresh content. Since launching, I have more than doubled the number of homes that are featured. These properties come alive as we take you on a video tour of the homes, showing you room by room what each has to offer. It is convenient for potential buyers and a much more informative method of showcasing properties than the typical static photographs.

If you are searching for a home, the website delivers some exciting opportunities. New properties are continually being added so I encourage you to check back with us from time to time to see what is new. For those selling a home, the site will showcase your property in a completely fresh way and will reach a web savvy demographic that prefers the Internet over printed forms of advertising.

A good real estate website, however, should be more than just a vehicle for selling homes. At DanCooperTV.com, you will find a wealth of information about your town and some of the people in it – wonderful retailers and business people who make Oakville a vibrant and engaging community. Discover where to find the freshest baked goods or the best shop for window curtains. See my entire educational series on home inspections with advice directly from the experts.

You will also meet members of The Dan Cooper Team, providing you with an opportunity to better learn who we are and our approach, to begin building that ever important open and honest relationship that needs to develop between broker and client. I want you to be comfortable with our team, to trust that everyone is working in your best interest.

I’m proud that my hard work and dedication have made me the number one Royal LePage representative in Canada for seven of the past eleven years. I encourage you to visit DailyWebTV.com for my Dan Cooper Real Estate Education Series, visit DanCooper.com for a full listing of properties and, of course, visit DanCooperTV.com for a virtual tour of exciting properties and to learn more about your vibrant community. Also, for a free copy of my Guide to Oakville Real Estate or my booklet How To Sell Your House For Top Dollar, please call my office.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Developing new and innovative ways to market homes

Thursday, January 26th, 2012 by Dan Cooper

I am constantly looking for new and innovative ways to market your home. Gaining the best exposure for your property provides a higher probability that you will get the price you are seeking.

The regular publications I have hand-selected include The Oakville Beaver, Burlington Post, Halton Today, Home News magazine (Oakville and Burlington editions), my own Lakeshore Living magazine, and more recently a new oversized glossy magazine called Prestige: Home & Lifestyle. Prestige definitely lives up to its name and puts estate homes in a class of their own. The magazine features only the top brokers in the area and distributes 45,000 copies to high-net worth households throughout the Greater Toronto Area.

It is a publication that has established a standard few other real estate publications have achieved and with a circulation that reaches only the very affluent areas of the GTA, it targets the most discerning consumers who could be your potential buyers.

I have booked two facing pages for maximum impact for my listings, providing excellent exposure for your home.

My Lakeshore Living magazine has been a major hit in the local area. With distribution along the Lakeshore from Port Credit, through Oakville and into Burlington, the magazine offers interesting features, great homes and lots of advice on how to make your home beautiful. Other articles include wine, lifestyle and fashion, making Lakeshore Living one of the best and most versatile real estate publications in the area. Look for the third issue coming this spring. If you didn’t receive a copy of Lakeshore Living, simply go to my website to view the online version.

Or you can visit one of the participating advertisers and ask if they still have a copy in their showroom: Budds’ BMW, Crescent Hill Gallery, InVU Drapery, Burrow’s Fine Clothier, Appleby College, Concept Lighting, Cocoon Furnishings, Corbett’s Source for Sports and Knar Jewellery.

This is just a glimpse of the creative strategies I am developing to showcase properties and serve my clients. Whether you turn to me to sell your property or to help you find your dream home, I’m proud that the hard work and dedication of The Dan Cooper Team have made us the number one Royal LePage team in Canada for seven of the past 11 years.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Royal LePage predicts homes will continue to appreciate despite recent talk of decline

Wednesday, January 18th, 2012 by Dan Cooper

Real Estate Market - Dan Cooper

The average price of a home in Canada increased between 3.6 and 6.1 percent in the fourth quarter of 2011, compared to the previous year, according to the latest Royal LePage House Price Survey and Market Survey Forecast. Royal LePage expects average price growth to continue through 2012 and predicts national average prices to increase by 2.8 percent by the end of the year.

I stated in my column last week that low interest rates and a relatively stable economy encouraged more buyers to take part in the real estate market in 2011, making it a strong year. In fact, it was Toronto’s second best year on record. This was despite calls in some quarters for Canadian house prices to soften in 2011. The strong recovery in the real estate market is likely to continue, according to Royal LePage. Recent high profile reports forecasting significant house price declines this year are not supportable. The consumer confidence in the housing market that was displayed in the last quarter of 2011 is expected to carry through 2012, according to the Royal LePage report.

This is how Royal LePage President and CEO Phil Soper explains the company’s latest survey: “In the recovery period following the 2008-2009 recession, I found myself repeatedly speaking of ‘irrational exuberance’ in the Canadian housing market. Expectations were too high and the pace of expansion unsupportable. With this report, I find myself in exactly the opposite position. Widespread calls for a major real estate correction in 2012 simply can’t be justified. The industry has significant momentum entering the year, and buoyed by the stimulative effect of very low interest rates, we expect the market to continue to expand – albeit at a slower pace.”

While 2011 was a very strong year for price growth, Canada’s average home prices have grown by only 3.5 percent compounded annually over the past five years. This is well below the long-term average rate of appreciation. Canada’s GDP has also grown modestly over the same period and the economy is expected to expand by approximately two percent in 2012. Although unemployment remains stubbornly higher than pre-recession levels, sustained employment at today’s levels in a low interest rate environment can be expected to support continued average house price appreciation across the country.

”We believe calls for falling prices and more affordable housing in 2012 are unlikely to materialize,” said Soper. “While this will comfort the 70 percent of Canadians who are homeowners, there is cause for concern when house price growth outpaces increases in wages and salaries for an extended period of time. Coupled with more restrictive mortgage regulations that have made it more difficult to obtain financing, those who aspire to own a home may find it increasingly difficult to enter the housing market and, in some regions, it may leave people out entirely.”

Lack of inventory in Toronto produced strong year-over-year price appreciation in 2011. Average price gains ranged from 3.4 to 7.2 percent for the housing types surveyed. Migration and low interest rates also continue to drive real estate prices. At the end of 2012, average house prices in Toronto are forecast to increase 2.6 percent over 2011.

In last week’s column, I said I would have the Oakville housing statistics for 2011, but they had yet to be released at the time this column was being written. They should be out this week, so watch for next week’s column for a review of Oakville’s real estate performance for 2011.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.