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Archive for the ‘Technology’ Category

Using the Internet to sell homes faster and for more money

Thursday, August 12th, 2010 by Dan Cooper

Dan Cooper TV logo

The mark of a good real estate agent is the lengths to which he or she will go to market your home. In today’s marketplace, it is not enough to merely place a few ads in the real estate section of the local newspaper. Advertising, of course, is important – and that is why I go big whenever I use traditional media. I consistently take out one and two page spreads in these sections. I also carefully select the most effective magazines – and again take the best strategic positioning within those publications to provide the maximum exposure for my clients.

But perhaps most important, I have been a leader in utilizing the Internet by developing a unique online marketing program. My DanCooperTV.com website was ahead of its time when I launched it a few years ago and it remains a dynamic element of my marketing strategy today. The video-based format brings properties to life, providing a much more striking impact than static images. Whether you are buying or selling a home, the opportunity to display a property through a live tour of the home accompanied by a voice-over description of the home’s unique features is a powerful tool. The seller is able to advertise their property in a whole new light and the buyer is able to take a comprehensive tour at their leisure and convenience. Professionally produced, this site offers an incredible venue like no other.

A good real estate website, however, should be more than just a vehicle for selling homes. At DanCooperTV.com, you will find a wealth of information about your area and some of the people in it – the retailers, businesses and charitable organizations that make Oakville and Burlington vibrant and engaging communities. See my entire educational series on home inspections with advice directly from the experts. You will also meet members of the Dan Cooper team, providing you with an opportunity to better learn who we are and our approach, to begin building that ever important open and honest relationship that needs to develop between broker and client. I want you to be comfortable with our team, to trust that everyone is working in your best interest.

If you haven’t visited DanCooperTV in awhile, take a look – and take a visual tour of some of the exciting properties we have posted on the site. We recently posted a tour of a spectacular mansion on two acres of country property on Trafalgar Road, just north of Highway 407. This is a home that many passersby have wondered about – and here it is on my website. It’s the new, cutting-edge approach to marketing homes and we’re leading this exciting trend. There are other developing technologies that we are looking into and I will talk more about those in the future.

In the meantime, for more information about how we can sell your home quickly and for top dollar, visit my website DanCooper.com or give the office a call and we would be more than happy to tell you more.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call the Dan Cooper Team.

Take a virtual tour of Halton’s first GreenHouse certified home

Monday, May 31st, 2010 by andrews

Cutting the ribbon to officially open Halton’s first GreenHouse certified home are from left to right: Greenbilt Homes president Mike Manning, Dan Cooper, Regional Councillor Alan Johnston and Oakville MPP Kevin Flynn.

It is the first of its kind in Halton – a house that is so unique that close to 200 people crowded into the home and lined up outside the door during the recent Grand Opening. This luxury home, just a few blocks from Bronte Harbour, is among the most energy-efficient homes in the region. The two-storey Georgian home by Greenbilt Homes at 2305 Belyea Street in Bronte Village is the region’s only GreenHouse certified home. Located in a park-like setting, the Greenbilt home has all the craftsman finishes, luxurious features and modern conveniences that are found in today’s custom homes, but has the building integrity and efficiencies that are far ahead of their time.

Achieving the GreenHouse Construction certification is a remarkable accomplishment and you can see what makes the home special by taking a virtual tour on DanCooperTV.com. Simply click on the video titled Oakville’s First Green Home. The Greenbilt property is considered by many to be the future of building. Home building in Ontario is gradually becoming greener, and the major push for this change is coming from the industry itself. There are a number of industry-wide initiatives such as the very stringent GreenHouse certification program that encourage home builders to embrace and adopt energy-efficient products, technologies and practices. But individual companies like Greenbilt Homes and builders like Mike Manning and Catherine Ann Marshall are leading the way by building beautiful homes that are luxurious and sustainable.

Oakville MP Terence Young had this to say as he toured the home. “This home in particular is exciting to me because it’s incredibly energy efficient which is a solution to a number of problems we have in Canada. One is the greenhouse gas effect; another is the cost of living for folks. “And also because it is made out of a lot of recycled materials and recycling is brilliant. The ideas that are implemented in this home – it won’t be long before they will be in every new home and it won’t be long before they are in almost every home by way of retrofit.”

Other politicians had equally glowing remarks. Regional Councillor Alan Johnston said he was impressed by the superior level of insulation and the innovative recycling program within the house. Oakville MPP Kevin Flynn added that “there is a huge appetite for this type of house. And Greenbilt is really the leader.” He said a luxury home that is inexpensive to operate “can’t help but to be a good thing.” How inexpensive are we talking? According to Marshall, the owners of this home will save up to 30 percent on their utility bills compared to homes of comparable size that were built in the 1980s. That works out to be roughly $1,500 this year and will increase as utility costs rise, Marshall says.

People are talking about this truly innovative home – but seeing is believing. The grand design, heritage touches and energy-efficient technologies are showcased and discussed in the video on DanCooperTV.com. I’m proud to be the Broker for this exciting new project – to be associated with the latest evolution in building and to be part of a critical new direction to build homes that will reduce our carbon footprint. If you want to see for yourself what everyone is talking about, call my office; the Dan Cooper Team will be glad to help you.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call the Dan Cooper Team.

Exciting new custom Green Home open to the public this Saturday May 8th

Wednesday, April 28th, 2010 by Dan Cooper

If you want a close look at something truly different in home building, be sure to drop into the Grand Opening of the first GreenHouse certified home in Halton on Saturday, May 8th at 1 p.m. The house, which is now for sale, is located at 2305 Belyea Street in Bronte Village. The two-storey home has been built by a young company with a mission to build energy-efficient, ecofriendly homes. Greenbilt Homes is dedicated to make green homes affordable by building infill projects in the GTA that are comparable in price to regular homes.

Home building in Ontario is gradually becoming greener, and the major push for this change is coming from the industry itself. There are a number of industry-wide initiatives that are encouraging home builders to embrace and adopt energy-efficient products, technologies and practices, but it is individual companies like Greenbilt Homes that are leading the way. As the Broker on this exciting new project, I am proud to be associated with the latest evolution in building and to be part of this critical movement of creating homes that will reduce our carbon footprint. With this house, Greenbilt is proving that you don’t need expensive and state-of-the-art technologies to achieve green. In fact, many of their solutions are common sense such as relying on daylight for lighting, overhangs and porches for cooling, utilizing recut and repolished granite, quartz with recycled glass, cork flooring in the kitchen with 100 per cent recycled content and the list goes on. In fact, there are 85 green features, combining to exceed the GreenHouse Certification requirements.

The owners’ inspiration was actually drawn from the past rather than looking into the future. “This brand new home incorporates a lot of basic concepts of early Ontario houses that used knowledge of nature to make the home more liveable,” says company vice-president Catherine Marshall. “The one green feature I am proudest of is our earth-cooled cellar in the basement because it is a modern sanitary walk-in cold room that is geothermal cooled by a simple and inexpensive system that came out of our research.” Traditional cellars were burrowed into the ground or the side of a hill, but while Greenbilt’s 80-foot walk-in food and wine cellar is in the basement, it is kept at the earth’s temperature, a constant 55 degrees, via the geothermal system. Greenbilt also focused on the lifestyle of Ontario’s agricultural forefathers who minimized waste, used resources carefully and built durable homes to last.

This first Oakville project by Greenbilt was the culmination of two years of research and development, explains company president Mike Manning, who has spent 30 years in construction, has an Architectural Technology diploma and is a licensed carpenter. While Manning learned as much as he could about green building before beginning this project, he says they also relied on their suppliers who were knowledgeable about products and materials and assisted the company by suggesting creative approaches. Some of these interesting features simply need to be seen to be appreciated, he suggests.

Approximately 20 suppliers, from lighting suppliers to cleaning companies, will be on hand following the brief Grand Opening ceremony. “Come expecting to learn about greening a house in an entertaining way,” Manning says. Whether you are in the market for a new home, simply have an interest in what the green movement is all about or just curious to learn more, I encourage you to come out and have a look for yourself. You may be surprised by the new-found knowledge you will come away with. See what the future of building might look like.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call the Dan Cooper Team.

Taking steps to reduce our carbon footprint

Monday, March 15th, 2010 by Dan Cooper

With Earth Hour approaching on March 27th, be prepared to see plenty of reminders to turn off your lights to show your concern for the environment. According to the Canadian Earth Hour website, participation has grown from just one city three years ago to a global movement today, making it the largest environmental event in history. But Earth Hour is more than just shutting off lights for one hour on one day once a year. The growing participation for this event reflects increased awareness about the sustainability of our North American lifestyle.

It is becoming more accepted that our homes can be an important part of the solution. A widely reported statistic indicates that 30 per cent of the greenhouse gases in Canada are emitted by buildings. In response to this statistic, the Canada Green Building Council has set a goal of increasing the environmental performance of one million homes by 2015 as measured by LEED (Leadership in Energy and Environmental Design) criteria.

The question is, what can we do as individuals to help meet this highly ambitious goal? For existing housing, the most basic improvement is also the least costly. It is sealing all the cracks in the house. An energy audit (partly covered by a government grant) can show you where the heat loss is occurring. A Toronto Star article showed just how beneficial these energy audits can be. The average 100-year-old home has an energy rating of 55 out of 100, but the subject of the article was a farmhouse with a score of minus 24. All of the sources of heat loss were equivalent to a 1.5-foot by 1.5-foot hole in the house.

The next step in the energy-efficiency hierarchy is adding new insulation. Once you have had an energy audit, the EcoEnergy grant program will pay a portion of the insulation cost. Upgrading your home with new windows and doors is also covered by the EcoEnergy grant program and this will not only save you money on your utility bills, but increase your home’s “street appeal.” In addition, as the exterior seals on old windows break down, they are the leading cause of mould growth inside your walls. It is important not to let water get into walls from old windows because eventually it could undermine the integrity of the house structure.

Finally, big ticket items like replacing your old heating and cooling (HVAC) systems, your hot water tank, and kitchen and laundry appliances with Energy Star models can save significant amounts of electricity. The EcoEnergy grant will also cover part of the HVAC upgrade. I have a growing interest in green homes and recently became associated with an ultra-progressive local builder – Greenbilt Homes. The firm is currently building the first GreenHouse Certified custom home in Bronte Village and I will have more about this exciting project when Greenbilt holds the open house in the very near future. Loaded with incredible energy saving technology, this home is definitely one you will want to tour. Until then, get your candles ready for Earth Hour.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call the Dan Cooper Team. For more on Greenbilt Homes, please visit their website at www.greenbilthomes.ca.

Restyled and relaunched, the Dan Cooper website is better than ever

Friday, October 2nd, 2009 by Dan Cooper

New dancooper.com

I have just relaunched my website and I believe it is among the most dynamic and interesting real estate sites you will find. Redesigned, retooled and restyled, www.DanCooper.com is more interactive and better positioned for today’s Internet savvy consumer. I’ve spent the past several months overhauling the site to create an exciting video-based home page and to optimize my presence on the web – making it easier for home buyers to find my site.

Going beyond traditional methods to sell your home is how I am differentiating myself from most realtors and taking the marketing of your home to a new level. I am one of only a few realtors who are maximizing the power of the Internet to sell homes.

DanCooper.com incorporates the streaming video home tours that have been a major feature on my popular DanCooperTV.com site. Consumers demand more information in order to make informed decisions in complete confidence and how a website is structured and developed separates the innovative companies from the norm. I’m proud that Dan Cooper Real Estate is among the leaders in Internet development with our unique video-based productions.

“With a professionally-produced high definition video of your property, we tell your story on the Internet in a fresh, realistic and dynamic way. Prospective buyers can take a virtual tour of your home before, during or after your open house,” explains Tony Hall of See My Clients. His company has been an integral partner in rebuilding my website and producing dynamic video productions of our listed homes.

DanCooper.com also provides timely market advice, explaining the mood of the market and developing trends, giving you an advantage when making one of your most important decisions. You are also introduced to the Dan Cooper team and can witness strong testimonials from clients and colleagues. When choosing a realtor, you want complete confidence in their abilities, knowledge of the market and that they are working with your best interests at heart. Being able to check out your realtor even before you meet will help you make your choice with peace of mind.
I believe few others are putting the level of resources that I am investing in this new exciting medium. My website alone receives more than 200 hits a day. Combine that with a presence on the MLS website and the many other sites that are linked to DanCooper.com and you can imagine the exposure your property will receive.

But then, seeing is believing. Visit DanCooper.com today and spend some time exploring the many great features and offers.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his website. Be sure to catch the Dan Cooper Real Estate Education Series on DailyWebTV.com. For a free copy of his Guide to Oakville Real Estate or his booklet How To Sell Your House For Top Dollar, please call The Dan Cooper Team.