The mark of a good real estate agent is the lengths to which he or she will go to market your home. In today’s marketplace, it is not enough to merely place a few ads in the real estate section of the local newspaper. Advertising, of course, is important – and that is why I go big whenever I use traditional media. I consistently take out one and two page spreads in these sections. I also carefully select the most effective magazines – and again take the best strategic positioning within those publications to provide the maximum exposure for my clients.
But perhaps most important, I have been a leader in utilizing the Internet by developing a unique online marketing program. My DanCooperTV.com website was ahead of its time when I launched it a few years ago and it remains a dynamic element of my marketing strategy today. The video-based format brings properties to life, providing a much more striking impact than static images. Whether you are buying or selling a home, the opportunity to display a property through a live tour of the home accompanied by a voice-over description of the home’s unique features is a powerful tool. The seller is able to advertise their property in a whole new light and the buyer is able to take a comprehensive tour at their leisure and convenience. Professionally produced, this site offers an incredible venue like no other.
A good real estate website, however, should be more than just a vehicle for selling homes. At DanCooperTV.com, you will find a wealth of information about your area and some of the people in it – the retailers, businesses and charitable organizations that make Oakville and Burlington vibrant and engaging communities. See my entire educational series on home inspections with advice directly from the experts. You will also meet members of the Dan Cooper team, providing you with an opportunity to better learn who we are and our approach, to begin building that ever important open and honest relationship that needs to develop between broker and client. I want you to be comfortable with our team, to trust that everyone is working in your best interest.
If you haven’t visited DanCooperTV in awhile, take a look – and take a visual tour of some of the exciting properties we have posted on the site. We recently posted a tour of a spectacular mansion on two acres of country property on Trafalgar Road, just north of Highway 407. This is a home that many passersby have wondered about – and here it is on my website. It’s the new, cutting-edge approach to marketing homes and we’re leading this exciting trend. There are other developing technologies that we are looking into and I will talk more about those in the future.
In the meantime, for more information about how we can sell your home quickly and for top dollar, visit my website DanCooper.com or give the office a call and we would be more than happy to tell you more.
Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call the Dan Cooper Team.







