Developing new and innovative ways to market homes

I am constantly looking for new and innovative ways to market your home. Gaining the best exposure for your property provides a higher probability that you will get the price you are seeking.

The regular publications I have hand-selected include The Oakville Beaver, Burlington Post, Halton Today, Home News magazine (Oakville and Burlington editions), my own Lakeshore Living magazine, and more recently a new oversized glossy magazine called Prestige: Home & Lifestyle. Prestige definitely lives up to its name and puts estate homes in a class of their own. The magazine features only the top brokers in the area and distributes 45,000 copies to high-net worth households throughout the Greater Toronto Area.

It is a publication that has established a standard few other real estate publications have achieved and with a circulation that reaches only the very affluent areas of the GTA, it targets the most discerning consumers who could be your potential buyers.

I have booked two facing pages for maximum impact for my listings, providing excellent exposure for your home.

My Lakeshore Living magazine has been a major hit in the local area. With distribution along the Lakeshore from Port Credit, through Oakville and into Burlington, the magazine offers interesting features, great homes and lots of advice on how to make your home beautiful. Other articles include wine, lifestyle and fashion, making Lakeshore Living one of the best and most versatile real estate publications in the area. Look for the third issue coming this spring. If you didn’t receive a copy of Lakeshore Living, simply go to my website to view the online version.

Or you can visit one of the participating advertisers and ask if they still have a copy in their showroom: Budds’ BMW, Crescent Hill Gallery, InVU Drapery, Burrow’s Fine Clothier, Appleby College, Concept Lighting, Cocoon Furnishings, Corbett’s Source for Sports and Knar Jewellery.

This is just a glimpse of the creative strategies I am developing to showcase properties and serve my clients. Whether you turn to me to sell your property or to help you find your dream home, I’m proud that the hard work and dedication of The Dan Cooper Team have made us the number one Royal LePage team in Canada for seven of the past 11 years.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.