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Archive for the ‘Marketing’ Category

Developing new and innovative ways to market homes

Thursday, January 26th, 2012 by Dan Cooper

I am constantly looking for new and innovative ways to market your home. Gaining the best exposure for your property provides a higher probability that you will get the price you are seeking.

The regular publications I have hand-selected include The Oakville Beaver, Burlington Post, Halton Today, Home News magazine (Oakville and Burlington editions), my own Lakeshore Living magazine, and more recently a new oversized glossy magazine called Prestige: Home & Lifestyle. Prestige definitely lives up to its name and puts estate homes in a class of their own. The magazine features only the top brokers in the area and distributes 45,000 copies to high-net worth households throughout the Greater Toronto Area.

It is a publication that has established a standard few other real estate publications have achieved and with a circulation that reaches only the very affluent areas of the GTA, it targets the most discerning consumers who could be your potential buyers.

I have booked two facing pages for maximum impact for my listings, providing excellent exposure for your home.

My Lakeshore Living magazine has been a major hit in the local area. With distribution along the Lakeshore from Port Credit, through Oakville and into Burlington, the magazine offers interesting features, great homes and lots of advice on how to make your home beautiful. Other articles include wine, lifestyle and fashion, making Lakeshore Living one of the best and most versatile real estate publications in the area. Look for the third issue coming this spring. If you didn’t receive a copy of Lakeshore Living, simply go to my website to view the online version.

Or you can visit one of the participating advertisers and ask if they still have a copy in their showroom: Budds’ BMW, Crescent Hill Gallery, InVU Drapery, Burrow’s Fine Clothier, Appleby College, Concept Lighting, Cocoon Furnishings, Corbett’s Source for Sports and Knar Jewellery.

This is just a glimpse of the creative strategies I am developing to showcase properties and serve my clients. Whether you turn to me to sell your property or to help you find your dream home, I’m proud that the hard work and dedication of The Dan Cooper Team have made us the number one Royal LePage team in Canada for seven of the past 11 years.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Strategic minds come together to better serve the consumer

Tuesday, September 20th, 2011 by Dan Cooper

Your Real Estate Strategists

Photograph, from left: Barry Cohen Re/Max Realtron Realty Inc., Brokerage, Shawn Lepp, Keller Williams Energy Real Estate, Brokerage, Doris Christensen, Re/Max Professionals Inc., Brokerage, Niels Christensen, Re/Max Professionals Inc., Brokerage, Lindsay Wright, Re/Max Hallmark Realty Ltd., Brokerage, Dan Cooper, Royal LePage Real Estate Services Ltd., Brokerage, Jay Miller, Re/Max Omega Realty (1988) Ltd., Brokerage, Ora Ross, Keller Williams Real Estate Service, Peter Mulholland, Keller Williams Real Estate Service, Marlene Larose, Re/Max Realty Enterprises Inc., Broker, Kevin Larose, Re/Max Realty Enterprises Inc., Broker

Understanding the ever-changing and increasingly complex world of high-end real estate requires the expertise of a highly competent team. To navigate this world successfully and profitably, you need to work with a group of elite agents.

Your Real Estate Strategists is such a group to which I belong. Comprised of top-producing agents from across the GTA, the group meets monthly to share cutting-edge strategies to better serve our clients. Pooling our knowledge and experience gives us an enormous competitive advantage.

Your Real Estate Strategists is a collection of heavy hitters within the real estate industry who are hand-picked because of their incredible records. Simply put, they are the best-of-the-best. They are not chosen by the real estate brokerage they represent, but rather for their stellar and steady performance over time. Our parent companies may compete on a national level, but locally, we are building strong relationships to better serve you.

Every member has something to share – from marketing strategies and website utilization to the internal management and customer care. We talk about trendsetting ideas, cutting-edge technology and what we need to do to set ourselves apart from the competition in a very large way.

Our mission, as a group, is to create what we call “the ultimate real estate agent.” When you hire one of us, you are getting the strength and wisdom of all of us. And so, in the end, it is you who reaps the rewards with your home selling more quickly, more efficiently and for more money because you have an elite strategist at work.

Every section of the GTA is overseen by at least one affiliate. No matter the market, clients receive the highest level of service. Not only do we have complete coverage of the GTA, but we also have the best agents across the country just a phone call away. Whether buying or selling, locally or elsewhere, clients are equipped with the finest tools imaginable.

The knowledge I gain from Your Real Estate Strategists, I bring back to my own team to make us the most effective group of professionals in the Oakville and Burlington areas. And we have been recognized for those efforts by being named the Number 1 Team in Canada for Royal LePage for seven of the past 11 years.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Matt and Kathy Dunigan describe their positive real estate experience

Friday, September 16th, 2011 by Dan Cooper

Dan Cooper - Matt Dunigan - Kathy Dunigan

Featured in this photo: Dan Cooper, Matt Dunigan, Kathy Dunigan

I recently had the pleasure of helping Matt and Kathy Dunigan sell their home in Glen Abbey. I got to know Matt a couple of years ago through our involvement in a number of the same charitable organizations.

For those who don’t know who Matt is, he is a former CFL quarterback, a hall of famer, one of the regular colour commentators for TSN football and has his own cooking show Road Grill on the Food Network.

Matt and Kathy are two down-to-earth and wonderful people who have quietly had a pretty big impact on this community. So I was honoured when they turned to me to help them sell their house. Despite a sluggish housing market, we sold the house above the full price and Matt and Kathy came away with a positive experience.

If anyone knows about real estate transactions and moving, it is Matt and Kathy. Due to Matt’s professional football career, they have uprooted their family often. In fact, Matt says they have moved 17 times in the past 20 years. So they know how it works and what kind of experience they expect.

This is what they had to say:
“Selling or buying a new home means change is around the corner. Change is often filled with anxiety and many unknowns. Some folks embrace change and its processes, but the majority of us, not so much. During a transitional period such as this, people need a facilitator – someone who is going to alleviate the anxiety, answer your questions and seamlessly get the job done. My wife and I reached out to Dan and Debbie Cooper at Royal LePage and they delivered beyond our expectations.”

“The Dan Cooper Team redefined the definition of first-class service with their comprehensive marketing plan, including the unique dancoopertv.com, features on the cover of Home News Magazine, breathtaking home video tours to the unprecedented home information guides.”

“The Dan Cooper Team showcased our home like it was the only one on the market!”

“Now, you couple that cutting-edge business approach with their warm and friendly personalities and it’s easy to see why Dan and Debbie made our change easy.”

“Friends for Life.”

Selling or buying a home can be a stressful and highly emotional time. We get that, and we strive to make the process as enjoyable and stress-free as possible – to provide clients like Matt and Kathy with the confidence that their real estate needs are in good hands and that they have nothing to worry about.

Innovative marketing initiatives and investment, knowledge about the marketplace, commitment and exemplary service differentiate The Dan Cooper Team. The result is that we are achieving accomplishments that illustrate the Dan Cooper difference. We have been the Number 1 team in Canada for Royal LePage for seven of the past 11 years, which is a testament to our ability to sell homes fast in the Oakville and Burlington areas. This is an accomplishment that does not happen by accident, but rather by design. Our dedication and commitment to selling your home, along with superior marketing strategies, have time and time again helped our clients sell their homes quickly and for top dollar.

And along the way, we make some terrific friends such as Matt and Kathy Dunigan who don’t hesitate to turn to us for their real estate needs.

Dan Cooper is an award-winning broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009, 2007, 2005, 2002, 2001, 2000 and 1999. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at dancooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Surpassing the 100th sale despite a challenging housing market

Tuesday, July 19th, 2011 by Dan Cooper

Dan Cooper For Sale Sign

The Dan Cooper Team is proud to have achieved a significant milestone recently – we surpassed 100 homes sold so far this year. Despite the uncertain economic times of the past few years, we have maintained a consistent record year after year.

Reaching this level of sales so quickly is a testament to our ability to sell homes quickly in the Oakville and Burlington areas and the primary reason we are the Number 1 Team in Canada for Royal LePage.

In fact, we have been the Number 1 team for seven of the past 10 years. This is an accomplishment that does not happen by accident, but rather by design. Our dedication and commitment to selling your home, along with superior marketing strategies, have time and time again helped our clients sell their homes for top dollar.

As a home seller you will be working with a broker who has developed innovative and carefully selected methods of showcasing your home for optimum exposure. Exposure, after all, is the key to selling your home. The more people who view your property, the higher number of bona fide prospects you will attract. It’s simple math and it works.

That’s why I have developed one of the strongest advertising programs compared to any broker in the Oakville area. My listings are in numerous publications that I have personally selected for their market penetration and I have developed innovative online strategies. I am using the internet more creatively than most brokers. For example, both my main website dancooper.com and my unique dancoopertv.com website are bringing properties to life through a video-based platform. I’m proud to be one of the first to tap into this exciting form of marketing to provide you with a competitive edge when selling your home. These websites are also linked with countless retailers throughout Oakville, providing a reach unlike most others.

Social media is critical and I have embraced Twitter and Facebook and I am among the first to begin utilizing the Quick Response or QR code, which is the hottest marketing tool today. Look through any magazine and you will notice a small black and white box on articles and in the ads. That’s a QR code. You simply download a QR code reader app onto your smartphone and when you click on a code, it takes you to a particular web page for more information. In real estate, I can take a potential buyer to my website or a particular listing. It’s fresh and cool and just one more example of the innovative thinking of The Dan Cooper Team.

Besides superior exposure for your home, there are a host of other benefits when dealing with The Dan Cooper Team, such as complimentary home staging consultation; instant access to our team of lawyers, home inspectors, mortgage brokers, appraisers and contractors; ongoing updates and progress reports as part of our in-depth communications; and being served by a team of multi-disciplined professionals with more than 40 years of combined experience.

Combined with my own 20 plus years in the Oakville and Burlington markets, the choice is clear – Dan Cooper of Royal LePage Real Estate Services Ltd., Brokerage. Whether buying or selling, The Dan Cooper Team is ready to serve you.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Dan Cooper launches new homes and lifestyle magazine

Friday, May 6th, 2011 by Dan Cooper

Lakeshore Living Magazine cover

Some of you will have received my new magazine Lakeshore Living, a publication about fine homes and fine living. Our area is one of the most desirable locations in the country and Lakeshore Living explores some of the secrets that make this a great community.

The magazine allows us to feature exciting homes, spectacular interiors and some of the most talented professionals in our midst. I have been selling real estate in the Oakville and Burlington areas for more than 20 years and I am constantly amazed and energized by the creative people I have the pleasure of meeting. Their passion is inspiring and so I wanted to launch this magazine as a means of telling their stories, to introduce you to some of the influential and talented people who work and live in our community.

Our area has some of the most beautiful homes in the country and I’m excited by the prospect of giving you a peak into these gorgeous properties. While 30,000 of the printed magazine were delivered by Canada Post through south Mississauga, Oakville and Burlington, you can now view it online on my website www.dancooper.com.

Using the latest technology, this click-through online publication is one more example of how I am maximizing traditional and electronic marketing vehicles to sell homes. In addition to taking prime locations in carefully selected publications, I have maximized use of the web by posting our listings on dozens of websites and creating www.dancoopertv.com and the Dan Cooper Real Estate Series on www.dailywebtv.com. Posting Lakeshore Living online is just another example of the innovative and proactive approach by The Dan Cooper Team.

In our inaugural issue we feature beautiful new exquisite multi-unit and condominium developments by Matas Homes, award-winning luxury developments in south-west Oakville by HUSH and a stunning interior design feature by Regina Sturrock Design, one of the area’s best known designers. There are also five pages of luxury home listings.

And last, but not least, a feature on Ron MacLean of Hockey Night in Canada as we spent a day with him as he visited some of his favourite shops in Oakville.

I encourage you to visit my website to check out this new publication, I think you will like what you see.

And while you are on my site, take a look at some of the great homes we have listed. Spring has finally arrived and if you have thoughts of moving, there is no time like the present to browse some of the tremendous investment opportunities that are available today.

Sales have been soft in the past few weeks, mostly due to the dreary weather, according to the Oakville, Milton and District Real Estate Board. In their May release President Jack McCrudden said, “The unusually rainy spring has slowed the usual increase in listing, but the higher prices and good weather should bring more sellers into the market next month. Meanwhile, buyers attracted by historically low interest rates remain enthusiastic about homeownership, so spring could see in upswing in sales.”

If you are planning to sell or buy, turn to The Dan Cooper Team. We’re ready to help you with all your real estate needs.

Dan Cooper is an award-winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.