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Archive for the ‘Magazine Publications’ Category

Dan Cooper launches new homes and lifestyle magazine

Friday, May 6th, 2011 by Dan Cooper

Lakeshore Living Magazine cover

Some of you will have received my new magazine Lakeshore Living, a publication about fine homes and fine living. Our area is one of the most desirable locations in the country and Lakeshore Living explores some of the secrets that make this a great community.

The magazine allows us to feature exciting homes, spectacular interiors and some of the most talented professionals in our midst. I have been selling real estate in the Oakville and Burlington areas for more than 20 years and I am constantly amazed and energized by the creative people I have the pleasure of meeting. Their passion is inspiring and so I wanted to launch this magazine as a means of telling their stories, to introduce you to some of the influential and talented people who work and live in our community.

Our area has some of the most beautiful homes in the country and I’m excited by the prospect of giving you a peak into these gorgeous properties. While 30,000 of the printed magazine were delivered by Canada Post through south Mississauga, Oakville and Burlington, you can now view it online on my website www.dancooper.com.

Using the latest technology, this click-through online publication is one more example of how I am maximizing traditional and electronic marketing vehicles to sell homes. In addition to taking prime locations in carefully selected publications, I have maximized use of the web by posting our listings on dozens of websites and creating www.dancoopertv.com and the Dan Cooper Real Estate Series on www.dailywebtv.com. Posting Lakeshore Living online is just another example of the innovative and proactive approach by The Dan Cooper Team.

In our inaugural issue we feature beautiful new exquisite multi-unit and condominium developments by Matas Homes, award-winning luxury developments in south-west Oakville by HUSH and a stunning interior design feature by Regina Sturrock Design, one of the area’s best known designers. There are also five pages of luxury home listings.

And last, but not least, a feature on Ron MacLean of Hockey Night in Canada as we spent a day with him as he visited some of his favourite shops in Oakville.

I encourage you to visit my website to check out this new publication, I think you will like what you see.

And while you are on my site, take a look at some of the great homes we have listed. Spring has finally arrived and if you have thoughts of moving, there is no time like the present to browse some of the tremendous investment opportunities that are available today.

Sales have been soft in the past few weeks, mostly due to the dreary weather, according to the Oakville, Milton and District Real Estate Board. In their May release President Jack McCrudden said, “The unusually rainy spring has slowed the usual increase in listing, but the higher prices and good weather should bring more sellers into the market next month. Meanwhile, buyers attracted by historically low interest rates remain enthusiastic about homeownership, so spring could see in upswing in sales.”

If you are planning to sell or buy, turn to The Dan Cooper Team. We’re ready to help you with all your real estate needs.

Dan Cooper is an award-winning Broker with Royal LePage Real Estate Services Ltd., Brokerage – the Number 1 Royal LePage Team for Canada in 2009. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call The Dan Cooper Team.

Posted in Burlington, Burlington Real Estate, HUSH Homes, Lakeshore Living Magazine, Luxury Homes, Magazine Publications, Marketing, Matas Homes, Milton, Oakville, Oakville Real Estate, Regina Sturrock Design | No Comments »

Sell Your Home For Top Dollar – Fast

Friday, December 11th, 2009 by Dan Cooper

How To Sell Your Home for Top Dollar - Fast

I’ve written quite a bit over the past few weeks about the economic recovery, especially in the housing market. It’s true we are seeing many parts of our economy storming back. The job outlook is more positive, households are getting a firmer grip on their budgets and consumer confidence is returning.

All this has led to a rising demand for new and resale homes. The pressure is forcing home prices back up to where they were more than a year ago. But that is by no means a signal that selling your home will be easy. Certainly it will sell, but in any market you want to sell quickly and for top dollar.

A few years ago I wrote a booklet about how to sell your home for top dollar and fast. Just call my office and we will gladly send you a complimentary copy of this invaluable publication. It’s just one of the small services I provide clients, giving them an advantage in a competitive market place. Choosing a Broker who is knowledgeable about the community and has a proven track record for effective marketing is critical when looking to get the absolute best deal possible.

Here’s a sample of what you will find in How To Sell Your House For Top Dollar – Fast! Make your house sparkle. Thoroughly clean your house. Hire someone if you prefer, but ensure windows shine inside and out, and that blinds, curtains and drapes are clean. A trick to lifting tough grime and grease is using undiluted white vinegar.

In the kitchen, clean appliances inside and out. Again, use undiluted vinegar to remove kitchen grease. Scrub the inside of the refrigerator with baking soda; not only does it not scratch, but it also removes odours. Eliminate kitchen sink odours by pouring hot salt water down the drain twice a week. Grind citrus peelings or apple cores in the garbage disposal. Leave a small uncovered container of vinegar in the corner of your kitchen counter.

Scrub bathrooms until they pass the white glove test. If tubs or sinks are rusting, have them re-glazed. Clean tile grouting with Tilex and recaulk the tub and shower. Clean fixtures with white vinegar. While at home, light a candle for atmosphere and a pleasant (but not overpowering) aroma. Hang a set of designer bath towels on the most prominent rack complete with verbal instructions to your family not to use them.

This is just a small sample of my tips and advice for getting top dollar for your home. I include many other suggestions as well as outlining common costly mistakes and how to avoid them – whether you are buying or selling.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his innovative and interactive website at DanCooper.com. Be sure to catch the Dan Cooper Real Estate Series on DailyWebTV.com. For his free booklet How To Sell Your House For Top Dollar – Fast! or his Guide to Oakville Real Estate, please call the Dan Cooper Team.

Posted in Home Staging, Magazine Publications, Real Estate | No Comments »

Building success through valuable partnerships

Tuesday, October 20th, 2009 by Dan Cooper

Lars Melander and Dan Cooper

I would like to congratulate Lars Melander and Oakville Today for 25 years of success. I first met Lars when I started my real estate career more than 20 years ago. Lars had only been in business for four or five years, but I was impressed by his integrity, his commitment to the community and the quality of the newspaper’s content.

Oakville Today is a Metroland Media Group publication and Lars is general manager, but in those early years Lars was founder and owner and it was his approach to serving his community and his dedication to quality and interesting content that convinced me to be a major advertiser from day one.

Lars describes our first encounter this way, “Dan was just starting his real estate business but was thinking big all the way. Typically a new business will start with a small ad and go from there. Dan took out a full page ad right out of the gate and has taken a page ever since. We are alike in that respect – thinking big.”

Oakville Today doubled its circulation in North Oakville over the past 25 years and is a successful community publication because of its investment in good staff, ability to listen to its readers and to deliver solid local content that its audience expects.

This philosophical approach is important for a real estate Broker when selecting strategic publications in which to advertise. I do a lot of advertising; it’s a strategy that has provided more exposure for the homes that are listed with my team. But I am also very selective, choosing publications that reach a desirable demographic, provide optimum penetration into key neighbourhoods and are well received by the consumer. Oakville Today is among the few that I have used consistently over the past 20+ years precisely because of its growth, its market reach, its longevity and how well it is valued by a loyal readership.

Successful businesses must be attuned to their customers’ needs and go the extra steps to keep those customers loyal. At The Dan Cooper Team, we have one of the best and most knowledgeable real estate teams in the area. We understand that hiring good people is simply good business. Evolving and improving our business has been paramount in order to stay ahead of our competitors.

I’m immensely proud of some of the industry leading initiatives we have launched in the past few years. We have been among the pioneers by introducing streaming video tours of homes on the Internet – taking home viewing to an exciting new level by allowing you to tour multiple properties in the comfort of your own home. We have also posted on our website living profiles of local business owners who help to make Oakville a culturally rich and vibrant community. These mini profiles give you a glimpse of what this great community has to offer. I invite you to take a tour on my recently improved and relaunched website DanCooper.com.

I am also pleased to announce my upcoming quarterly magazine Oakville Living. The publication will feature some outstanding Oakville homes, builders, designers and local businesses. And each issue will follow a local celebrity through town, stopping at his or her favourite shops. But I don’t want to give away our first celebrity just yet. You’ll just have to wait for the launch of Oakville Living this fall.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his recently relaunched website DanCooper.com. Be sure to catch the Dan Cooper Real Estate Education Series on DailyWebTV.com. For a free copy of his Guide to Oakville Real Estate or his booklet How To Sell Your House For Top Dollar, please call The Dan Cooper Team.

Posted in Community, Magazine Publications, Marketing, Real Estate | No Comments »