Exposure is a significant key to selling your home. The more people who view your property, the higher number of bona fide prospects you will attract. It’s simple math and it works. That’s why I have developed one of the strongest advertising programs compared to any Broker in the Oakville area. My listings are in numerous publications that I have personally
selected for their market penetration and on my website. My website is linked with countless retailers throughout Oakville, providing a reach unlike most others. And my innovative DanCooperTV.com is attracting a lot of attention, and hits.
But it doesn’t stop there. Just to give you an idea of how attentive the Dan Cooper team is to detail, even the most basic tool for selling real estate is getting a makeover – the yard sign.
Yes, I have redesigned my For Sale sign and you will soon notice these popping up on every home we have listed. The new sign is a departure from the typical black lettering on white background that everyone else utilizes. Instead, I have opted for an elegant, classy look – white letter on a black background. This look has always signified a sense of sophistication and elegance and that’s how I want to market your home.
To many, a sign is simply a sign. I disagree. The For Sale sign is the first thing a prospective buyer sees when they drive up your street. If first impressions count, then how will the condition of the sign influence the buyer’s perception of your home? Being faded or warped from the weather or leaning on an angle may seem trivial to many, but I believe the presentation of every aspect of your home is vitally important to influencing the sale.
To illustrate just how important I considered this decision, I turned to Dave Arne of Custom Sign Solutions who redesigned the signage with a whole lot of rationale behind every detail. Here is how he describes the changes.
“We made Dan’s name prominent on the new sign to capitalize on his name recognition after more than 20 years of selling real estate in Oakville, and being one of the top Brokers in the city. The sign is made of thicker construction to stand up to the weather, it is oversized to provide additional visibility and the white letter is reflective vinyl that gives off a nice reflection at night so the home has selling exposure day and night.
“The sign has a more professional, prestigious look – it is the new benchmark,” Dave maintains. When it comes to selling your home, nothing is left to chance. No detail is too small. Your home is a major investment and we do all we can to help you get top dollar.
Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his website. Be sure to catch the Dan Cooper Real Estate Education Series on DailyWebTV.com. For a free copy of his Guide to Oakville Real Estate or his booklet How To Sell Your House For Top Dollar, please call The Dan Cooper Team.
