Going beyond traditional methods to sell your home is how I am differentiating myself from most realtors and taking the marketing of your home to a new level.

Of course I still use print – perhaps more so than many brokers – and heavily utilize my website, but digital media is a powerful marketing tool that is bringing your property to life and increasing its exposure to a massive audience. I am among the first to utilize this new wave of advertising and I have invested heavily in this new exciting medium. And it is paying dividends by helping me sell properties faster and for more.

By combining a dynamic video experience with a well photographed print ad, I effectively create a bridge from print to the digital world where you not only see more, but I can track the user experience. This is critical to capturing qualified leads for your home.

Here is how Tony Hall of See My Clients explains the process.

“With a professionally-produced high definition video of your property, we tell your story on the Internet in a fresh, realistic and dynamic way. Prospective buyers can take a virtual tour of your home before, during or after your open house.

“Additionally, we optimize your video over the Wide World Web so that more people will see your home – more viewers mean greater exposure and greater results. By multiplying your video advertisement on multiple websites, blogs and RSS feeds, we can greatly increase the number of viewers going through your digital open house,” Tony explains.

I believe few others are putting the level of resources that I am investing in this new exciting medium. My website alone receives more than 200 hits a day. Combine that with a presence on the MLS website and the many other sites that are linked to DanCooper.com and you can imagine the exposure your property will receive.

Seeing is believing. Visit DanCooperTV.com today to see what I mean. And watch for the re-launch of my enhanced Dan Cooper.com, which is coming soon.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage. Dan can be reached at 905.338.3737, direct line at 905.849.3303 or through his website. For a free copy of his Guide to Oakville Real Estate or his booklet How To Sell Your House For Top Dollar, please call The Dan Cooper Team.

I’m overhauling my website to create a more dynamic video-based home page and to optimize my presence on the web – making it easier for home buyers to find my site. By pulling some of my websites under my main umbrella site – DanCooper.com – I am fully utilizing the Internet to sell your home.

Soon to be re-launched, DanCooper.com will incorporate the streaming video home tours that have been a major feature on my popular DanCooperTV.com site. The site’s home page will also have direct links to LivingInOakville.com, which offers home sellers and buyers valuable real estate tools and advice booklets absolutely free, and to DailyWebTV.com where you will find my Dan Cooper Real Estate Education Series – a valuable resource for anyone thinking of selling their home.

Incorporating the streaming video tours into DanCooper.com is perhaps the most exciting element of the site’s evolution. Here a member of the Dan Cooper Team takes you on a virtual tour of a particular home. The technology and technique have been available for quite some time and I’m surprised this capability of bringing homes to life has not been embraced by more real estate Brokers. In fact, I think I could be considered one of the pioneers.

Perhaps the resources and time that must be invested to produce these five-minute spots is prohibitive to many Brokers, but if it helps to sell your home faster and for more money, then the effort is well worth it.

To help me develop this innovative program, I turned to Tony Hall of See My Clients. This is how he explains why it is time to revolutionize the real estate industry.

“We are in a web video culture thanks to Youtube and now we are busy engaging ourselves in marketing into this space,” Tony says. “The days of rotating fishbowl picture slide shows of your property are over. Nobody wants to look at your property through a distorted wide angled lens any more – they want to watch, explore and listen.”

“Marketing real estate has never been this exciting. With the advancements of video technology and the ease by which people can view streaming video over the web – it has never been this easy to communicate your message over the Internet in a fresh, realistic and dynamic way. With a high definition video of your property, you not only tell your story more cost effectively, but you create a convenient and powerful way to showcase your home at the viewer’s choice. Prospective buyers can get a dynamic preview of your property before, during and any time after the open house.”

“Additionally we optimize the videos over the World Wide Web so that more people will see it – more viewers mean more exposure which means greater results. Dan Cooper is on the leading edge by utilizing this fresh and powerful marketing tool,” Tony explains.

Dan Cooper is an award winning Broker with Royal LePage Real Estate Services Ltd., Brokerage. He can be reached at 905.338.3737, direct line at 905.849.3303 or through his website. Watch for the re-launch of his dynamic and interactive DanCooper.com and spend time exploring the many great features and offers. For a free copy of his Guide to Oakville Real Estate or his booklet How To Sell Your House For Top Dollar, please call The Dan Cooper Team.